Junior Q&A Series – Aliza Liew, Account Executive

Some of you might recognise her name. Aliza used to work at Portfolio. Fresh out of her Communications Degree in 2014, full of personality and lust for life, Aliza started her first job as our Creative Recruitment Coordinator. After almost two years, it was time to take that next step…we always knew we’d have to let her go!

So we found her a fab job, that next step into a career we know she will be amazing in. We caught up recently to find out how she is getting on at Affinity ID.

Tell us what your role is at Affinity ID (well we know, but tell the people)!
I am an Account Executive in the team of suits here at Affinity! A typical day for me involves deploying one of our biggest email campaigns, planning for the next week, and reporting on the previous week. I am the designated DJ for the team too so that’s hard work sometimes.

You always knew going from working at Portfolio into an agency job would be a huge change work wise! Just how much more full on was it than you expected?
So full on, no one could’ve prepared me for it. I went through 3 x A4 notebooks in the first couple of months, I was learning so much and absorbing everything like a sponge. I started during the Christmas period so I was thrown straight into the true agency chaos with heaps of learning by doing, which was really scary to be honest as I was totally out of my comfort zone, but in hindsight it was probably the best time to start and the best way to learn. I had to adjust quickly and run with it.

What is the most rewarding thing about your role?
Working alongside a talented bunch of people with different expertise and experience – everyone here is just so super smart and techy, it’s awesome! There’s something new to learn every day so it keeps me on my toes. And seeing all our hard work contribute to the greater good of our Client/s!

How have you grown since leaving University? And did you feel prepared for the real world when you graduated?
Well, I don’t see a taller person when I look in the mirror (unfortunately) but naturally I feel like my perspective on life has changed, by way of personal and professional experiences. One thing’s for sure though, it’s been a good discovery as to how much I’m truly capable of.

And I don’t think anyone is ever prepared for the ‘real world’ but I would say you must be prepared with the ability to adapt; to new workplaces, people, and challenges. It’s key!

As someone who has studied and started out in their career, what advice do you have for next wave of young guns wanting to make their way?
Take opportunities where you can, big or small, there’s always something to learn. Don’t be afraid to try new things, you will never know unless you try! Work hard and do your due diligence!  Most of all, make sure you have fun and enjoy what you do!

You’ve a busy social life. How has having a role like yours affected that?
Haha! I still get to spend precious time with my friends and family, discover yummy eateries, and go on roady’s so not much really.

Affinity ID is a multi-award-winning digital marketing agency with offices in Auckland and Sydney. We fuse strategic thinking, data-driven insights and technical smarts with brilliant creative to create communication breakthroughs and behaviour-changing ideas. Check us out at affinityid.co.nz

Photos courtesy of Affinity ID


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